Here is something ground breaking about my profession that I am forced to blog upon…A member of the institute of chartered accountants of India can advertise his professional services and he would not be held guilty of misconduct. This would open wide avenues in the line of individual marketing and advertising strategies.
Just imagine your Tax consultant who has a logo which says “we make tax less taxing” or something like that. Pretty impressive. The council’s decision is going to go a long way in making CAs improve their marketing skills. Although certain purists might raise objections as to the ethics of the decision, I would think that in this age of consumerism, nothing can survive unless they are protected by the customer and this is no exception in the case of Service providers as well.
Read more about it here
